Vivi Girl Shop is a women’s clothing and accessories retailer that has been serving customers since its establishment in January 2008. Founded by Marie and her husband, the shop aims to provide a unique shopping experience that combines casual sophistication with effortless style. The couple, immigrants from the Philippines, sought to create a welcoming environment where customers feel valued and appreciated, transforming their own negative shopping experiences into positive ones for others. Although they recently closed their physical storefront in Jersey City, they continue to operate online, offering a curated selection of dresses, shoes, jewelry, and more. Customer feedback highlights the shop’s commitment to quality and service, with many expressing their satisfaction with both the products and the shopping experience. As they look to the future, Vivi Girl Shop plans to open a new showroom while maintaining its strong online presence